SKY
Travis Hellstrom  ·  Jeff Saari  ·  Private
Working Together  ·  July 2026

Where we are.
Where we're going.

This is the private document for our partnership — what we've built, what we're building, and how we grow from here.

What We've Built

This started with a manuscript and a friendship. Here's where we are today.

Done
Full editorial pass on Be Better
Complete read — flow, clarity, and language tightened throughout. Detailed feedback document delivered February 23, 2026.
Done
Book formatting & interior layout
Interior formatted to 5.5×8.5 trade paperback. Print-ready PDF delivered and approved.
Done
KDP description + keywords
Book description written, keyword strategy complete. Ready to go live the moment the cover is finalized.
Done
QR code for BeBetterModel.com
Generated and ready for business cards, handouts, and printed book proofs.
Done
Strategy calls — June 8, 9 & 26, 2026
Full platform vision mapped. Tech stack assessed. Phased build plan confirmed. Engagement structure agreed.
Done
Be Better landing page built
Live at jeff.travishellstrom.com — book showcase, 8-pillar framework, speaking and coaching CTAs. Proof of what the full site will be.
Done
Book cover finalization
White cover design finalized. Print-ready for KDP.
Just Completed!
KDP upload + pre-order link
Manuscript and cover uploaded to KDP. Pre-order link live on Amazon. Publication date set for July 25, 2026.
Just Completed!
bebettermodel.com redirect
Live and redirecting to the Be Better landing page. Ready to share with everyone.
Just Completed!
Newsletter setup
Newsletter active and accepting new subscribers. List ready for the launch drip.
The Roadmap

What's coming now. Each item funds the next. Each step builds momentum.

In Progress
eBook formatting
eBook file in progress. Ready by July 19, 2026 — in time for the July 25 pre-order launch.
In Progress
Author copy of the book in the mail
First printed copy on its way to Jeff. Should arrive any day. Ready for unboxing video, hand delivery to key contacts, and every chapter video going forward.
In Progress
Book cover business cards
In production. Book cover on one side, QR code linking to BeBetterModel.com on the other. Print and carry everywhere.
Next
Promote pre-orders via bebettermodel.com
Push your pre-orders by directing people to bebettermodel.com. They join your email list, we nurture them, and build excitement for launch day (July 25).
Next
Unboxing video + outreach campaign
Once the physical book arrives, film the unboxing. Post on bebettermodel.com + social media to drive traffic to pre-orders.
Next
Import email list to CRM
When ready, send your current email list to Travis. He'll load it into the CRM and draft an email blast promoting the pre-order link. You'll approve the draft before it goes out.
Next
Order & share author copies with high-leverage people
Order your author copies from KDP. Priority: get physical books into the hands of 5–10 high-leverage people (Alex Kapilov, Greg Tewsbury, Nate Tennant + others) for hand-delivery, endorsements, and podcast introductions.
Future
Vision Wheel integration
Integrate the Vision Wheel assessment into bebettermodel.com. Life-balance self-assessment across eight areas — powerful, visual, captures leads. Everyone wants to know their score.
Future
Chapter video series
One video per pillar — Jeff on camera, book in hand, talking to a friend. Each video links to a worksheet or resource. Dave + Benji produce; Travis directs the content strategy.
Future
Speaking page
A dedicated page for speaking inquiries — groups Jeff has worked with, video, and a direct CTA. Built to share with contacts like Nate Tennant and the national networks.
The Landing Page

Built and live. This is what people see when they find Jeff online — the book, the framework, the man behind it.

Be Better landing page
jeff.travishellstrom.com View live →
Quick Links — Tools & Admin
Landing Page
jeff.travishellstrom.com
Public-facing book + coaching site
Vision Wheel
wheel.bebettermodel.com
Live assessment tool — captures leads
Subscribers
Email List
9 confirmed + 667 warm contacts
Email Templates
Launch + Welcome Emails
Preview and send from here
The Book
Be Better by Jeff Saari
Be Better
Jeff Saari · Author · Speaker · Coach
An 8-pillar framework for executives who are done with burnout, people drama, and leading from empty. Built from real client work across hundreds of engagements over 20 years.
119
Pages
8
Pillars
9
Chapters
Pre-Order the Book Book Jeff to Speak
The Breadcrumb Plan

Each phase creates real wins, generates momentum, and funds the next step. No risk, no guesswork — tangible results at every stage.

1
Right Now — Active
Book Launch
★ Pre-order link live on Amazon
★ bebettermodel.com → live and redirecting
★ Newsletter active and accepting new subscribers
→ eBook ready by July 19 (launches July 25)
→ Author copy arriving any day
→ Business cards in production
→ Personal outreach to 5–10 national-network contacts
→ Promote pre-orders via bebettermodel.com
→ Unboxing video + outreach campaign
→ Import email list to CRM
→ Order & share author copies with high-leverage people
★ Vision Wheel, chapter videos, speaking page (future)
2
Builds on Phase 1
Assessment Engine
→ Vision Wheel live on BeBetterModel.com
→ Burnout Assessment live
→ Leadership Team Assessment
→ CRM — every lead scored and captured
→ Automated email with Jeff's video on submit
→ Lighthouse client flag — Jeff notified instantly
→ Worksheet downloads tied to each pillar video
3
The Full Build
Platform & Scale
→ jeffsaari.com redirected + fully rebuilt — one brand
→ All 4 assessments live and converting
→ Weekly email drip — video series automated
→ Book launch funnel — readers become clients
→ Cancel Squarespace, MailChimp, JotForm
→ Brand kit — LinkedIn + YouTube unified
→ Speaking + consulting + coaching all funneled
How We Work Together

Simple. Flexible. Built around real value on both sides.

Travis brings
→ Strategy, systems, and digital infrastructure
→ Book launch coordination and KDP setup
→ Website builds and content direction
→ Assessment engine development
→ Direction for Dave's video content
→ Long-term platform vision
Jeff brings
→ 1–2 coaching sessions per month for Travis
→ 20 years of executive coaching expertise
→ Content: videos, frameworks, client stories
→ Network access and introductions
→ Real feedback from the field
→ Monthly retainer (ramping up)
The Investment

The goal is $3,000/month. We're not starting there. We're building toward it — each phase earning the next.

Start
$500–1,000
Per month · Includes 1–2 coaching sessions from Jeff per month. Book launch, speaking page, KDP live. Proving the model works.
Right Now
Phase 2
$1,500–2,000
Per month · Assessment engine live and generating leads. Business growing. Retainer reflects the expanding platform.
Next
Full
$3,000
Per month · Full platform running. Coaching trade continues. System complete. Jeff owns everything.
Goal

Jeff's call on Friday: $300 for one hour. This is that same relationship — ongoing, building something that compounds over time.

The Framework

Eight practical pillars. This is what the book is built around — and what the digital platform will teach, assess, and scale.

I

Mastering Stress

II

Conflict Resolution

III

Appreciative Feedback

IV

Mastering Listening

V

Coaching Leadership

VI

Training Your Mind

VII

Work / Life Balance

VIII

Exceptional Meetings

The Assessment Engine — Phase 2

Four entry points. Each one delivers real value, captures the lead, flags the lighthouse clients, and funnels to Jeff. When someone books a call, he already knows their scores.

I
The Vision Wheel
Life-balance self-assessment across eight areas. Powerful, visual, used hundreds of times. Everyone wants to know their score.
"Everyone wants to know their score."
II
Burnout Assessment
Where are you on the burnout spectrum? Built for the founder who's been carrying everything. Immediate, personal, actionable results.
"I got called in because of burnout at the top."
III
Leadership Team Assessment
How aligned and healthy is your leadership team? Surfaces the dysfunction that shows up in culture before it shows up in the numbers.
"Usually it's a leadership team problem."
IV
Business Structure Assessment
Org chart, values, strategic plan, mission clarity. Built for $5–15M companies growing fast and starting to crack.
"Oh wait, you have an org chart? What's that?"
The Bottom Line

Jeff's expertise is proven. The book is done. What it needs now is a platform built to match.

Starting with a book launch and a speaking page. Building from there. Every deliverable Jeff owns. Every lead captured. Every phase earning the next.

Let's get started.

[email protected]  ·  jeff.travishellstrom.com