Working Together · Fall 2026
Look how far
we've come.
A book, published. A platform, live. Three assessments capturing leads. A weekly story series with a real following starting to build. This is the private document for our partnership — what we've built, what we're building, and how we grow from here.
What We've Built
This started with a manuscript and a friendship. The book is out. Here's where we are today.
Done
Full editorial pass on Be Better
Complete read — flow, clarity, and language tightened throughout. Feedback delivered February 23, 2026.
Done
Book formatting & interior layout
5.5×8.5 trade paperback. Print-ready PDF delivered and approved.
Done
Book cover
White cover design finalized and in print.
Done
KDP description + keywords
Written and live.
Done
eBook edition
Formatted and live on Kindle.
Done
Be Better published — July 25, 2026
Paperback and eBook live on Amazon.
Done
Strategy calls — June 8, 9 & 26, 2026
Platform vision mapped, tech stack assessed, phased build plan confirmed.
Done
Be Better landing page
Live at bebettermodel.com. Book showcase, 8-pillar framework, speaking and coaching CTAs.
Done
bebettermodel.com
Live on Travis's stack; Sky handles deploys.
Done
Newsletter + email list
Active. Launch and welcome emails built. Contacts imported into the CRM.
Done
QR code + business cards
Book cover on one side, QR to bebettermodel.com on the other.
Done
Vision Wheel — live
Interactive assessment at bebettermodel.com/vision, plus a 4-video series unpacking the wheel at /vision-videos. Eight-area life-balance assessment, capturing leads.
Done
Manager Effectiveness Snapshot — live
18-question diagnostic at bebettermodel.com/leaders, drawn from the Be Better Management Training manual. Results scored by section, delivered to Jeff.
Done
Leadership System Scorecard — live
24-statement, 8-dimension leadership system diagnostic at bebettermodel.com/scorecard. Third assessment in the funnel, results delivered to Jeff.
Done
Resources toolkit — live
All 5 book worksheets, both assessments, and all 8 chapter videos in one place at bebettermodel.com/resources.
Done
Chapter video series — live
All 8 pillar videos filmed and live on the resources page — Jeff walking through each chapter in his own words.
Done
Be Better Stories — live, weekly
Weekly story series running on the resources page — 5 stories published so far, one new leadership moment every Friday.
Done
Admin / CRM — live
bebettermodel.com/admin. One place for every lead: contact form, speaking inquiries, and results from all three assessments (Vision Wheel, Manager Effectiveness Snapshot, Leadership System Scorecard).
Done
Monthly retainer — active
Billed automatically via Stripe.
The Roadmap
Phase 1 is done. This is Phase 2. Each item funds the next.
In Progress
Call booking automation
Replaces the manual calendar → Zoom → Gmail routine. Book a slot, Zoom link and confirmation go out automatically, Fathom joins as notetaker. First deliverable of Phase 2.
In Progress
Lead capture consolidation
The three Google Sheets Benji set up (contact, coaching, speaking) now feed the admin. Sheets stay as a visible backup; the admin is the source of truth.
Next
Podcast tour pipeline
A podcast lead type in the admin with stages: Identified → Pitched → Booked → Recorded → Aired → Follow-up. Benji enters and updates leads; Jeff sees where every show sits and what happens next. Each aired episode gets a follow-up sequence (thank-you, link share, assessment invite).
Next
Be Better Stories — grow the audience
Weekly stories are live. Jeff keeps sharing one every week — that doesn't change. Next: a distribution push (LinkedIn, YouTube, or both) to get the stories in front of more people and build a real following, not just a page. Sign-up doesn't require the book; the book is offered afterward to anyone who didn't come in through it.
Next
Assessment funnel routing
All three assessments (Vision Wheel, Manager Effectiveness Snapshot, Leadership System Scorecard) are live and independently capturing leads. Next: connect them — each one pointing to its specific next rung on the ladder (book → course → assessment → speaking → team development → CEO coaching → retreats) instead of ending at results.
Future
Automated results email with Jeff's video
On every assessment submit.
Future
Lighthouse client flag
Jeff notified instantly when a high-value lead comes through.
Future
Speaking page
Groups Jeff has worked with, video, direct CTA.
Future
One brand, one site — jeffsaari.com
The plan: build jeffsaari.com in the bebettermodel.com model — same platform, same look — then redirect workplaceculturesolutions.com to it. The catch: workplaceculturesolutions.com is a large, SEO-built Squarespace site with no clean export path. Bringing over the content that's actually worth keeping will be a real, mostly-manual project — not a quick migration.
The Landing Page
Built and live. This is what people see when they find Jeff online — the book, the framework, the man behind it.
bebettermodel.com
View live →
Quick Links — Tools & Admin
Landing Page
bebettermodel.com
Public-facing book + coaching site
Vision Wheel
wheel.bebettermodel.com
Live assessment tool — captures leads
Manager Effectiveness Snapshot
bebettermodel.com/leaders
Management training diagnostic
Leadership System Scorecard
bebettermodel.com/scorecard
24-statement, 8-dimension diagnostic
Resources Toolkit
bebettermodel.com/resources
Worksheets, chapter videos, Be Better Stories
Vision Wheel Videos
bebettermodel.com/vision-videos
4-video series on the wheel's patterns
Admin / CRM
bebettermodel.com/admin
Contacts, speaking inquiries, all assessment results
Subscribers
Email List
680 subscribers
Email Templates
Launch + Welcome Emails
Preview and send from here
Speaking Engagements (separate site)
workplaceculturesolutions.com
Keynote pitch page — hosted separately, not yet consolidated
The Book
Be Better
An 8-pillar framework for executives who are done with burnout, people drama, and leading from empty. Built from real client work across hundreds of engagements over 20 years.
119
Pages
8
Pillars
9
Chapters